From Villa to Burnley: The Rise and Fall of Castore's Premier League Ambitions

A look at the controversy surrounding Castore's 'wet-look' kits and their new deal with Burnley, despite the backlash from Aston Villa.
From Villa to Burnley: The Rise and Fall of Castore's Premier League Ambitions

The Premier League’s Kit Conundrum: A Tale of Two Suppliers

The world of football kits is a peculiar one. One day, you’re on top of the world, designing kits for top-flight teams; the next, you’re facing fierce criticism for your designs. Such is the story of Castore, the Manchester-based manufacturer that found itself at the center of a kit controversy involving Aston Villa.

The ‘Wet-Look’ Debacle

Castore’s deal with Aston Villa was supposed to be a lucrative one. However, things took a turn for the worse when the ‘wet-look’ shirts they designed for the Villans sparked outrage among the players. The problem? The shirts retained sweat, making them heavy and uncomfortable for the players. The backlash was swift, with both the men’s and women’s squads complaining to club chiefs about the quality of the shirt.

“The problems were blamed on the fact that the Castore-made kits retained sweat, making it heavy and uncomfortable for the players.” - A source close to the matter

Aston Villa players in action

A New Chapter for Burnley

Despite the controversy, Castore has managed to bounce back, signing a deal with Burnley to become their new kit supplier. The Clarets, who are set to be relegated to the Championship this season, have agreed to a multi-year deal with the Manchester-based manufacturer.

Burnley players in action

The Bigger Picture

The Castore saga raises questions about the role of kit suppliers in the world of football. While they may not be the most glamorous aspect of the sport, they play a crucial role in the overall experience of the players and fans alike. As the Premier League continues to grow in popularity, it’s essential that kit suppliers step up their game to meet the demands of the modern player.

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