Guinness Partners with Premier League to Elevate the Beautiful Game
In an exciting development for football fans and enthusiasts alike, Guinness is set to make its football debut by partnering with the English Premier League, the most valuable football league in the world. This landmark agreement, beginning in the 2024/25 season, sees Guinness take the official beer partner role of the English top-flight, aiming to amplify both the sport and their legendary brew.
The iconic branding of the Premier League will soon feature a new partner in Guinness.
Guinness is positioned to leverage global rights along with extensive marketing and creative advertising opportunities through this four-year partnership. The company expressed its goals in a recent press release, emphasizing its commitment to “bring together the beautiful game and the beautiful pint” while also promoting responsible drinking.
In a commendable move towards inclusivity, Guinness has also announced that its non-alcoholic product, Guinness 0.0, will be recognized as the official non-alcoholic beer of the Premier League. This initiative aligns perfectly with their focus on responsible consumption and fan engagement, ensuring that everyone can partake in the match-day experience.
“We are delighted to partner with Guinness, the world’s leading stout, whose team have consistently demonstrated world-class creativity, innovation, and community storytelling through its marketing in sports and more broadly,” stated Will Brass, Chief Commercial Officer of the Premier League.
The announcement comes at an opportune moment, just three months before the start of the Premier League season, as football fans across Europe are gearing up for the UEFA European Championship 2024 taking place in Germany. The partnership promises to engage fans across various platforms and contexts even before the domestic season kicks off.
The partnership aims to unite fans around the shared love of football and Guinness.
Prior to the commencement of the Premier League, Guinness plans to launch a new campaign focused on match-day fan engagement in pubs and retail outlets. This initiative is sure to create a buzz among football enthusiasts, as it enhances the overall experience of watching the most competitive and spirited league in the world.
As Guinness steps onto the football stage, the brand’s influence will undoubtedly shape the atmosphere surrounding Premier League matches. With Guinness’s historical and cultural significance, combined with the worldwide reach of the Premier League, this partnership is poised to redefine match-day traditions, encouraging fans to gather, celebrate, and enjoy responsibly.
In conclusion, the collaboration between Guinness and the Premier League stands as a testament to how the worlds of sports and signature brands can come together. With innovative marketing strategies at the forefront and a continued emphasis on community engagement and responsible drinking, fans are in for an invigorating experience starting from the upcoming season.
Get ready for an exhilarating football season ahead with Guinness on board.
