As the Premier League gears up for another thrilling season, Southampton FC is making waves with their latest sponsorship deal. The Saints have partnered with crypto-casino Rollbit as their new shirt sponsor, marking a significant moment in the club’s return to the top flight.[^1] This partnership is not only a major coup for the club but also a testament to the growing influence of cryptocurrency in the world of football.
Rollbit takes over from Sportsbet.io, another crypto-based gaming company, as the club’s shirt sponsor. The deal covers the men’s first team, while the women’s team will continue to wear Starling Bank as their shirt sponsor for the coming season.[^2] In addition to branding on the team’s jerseys, Rollbit will also have a presence around St Mary’s Stadium on LED advertising boards and in hospitality lounges.
This partnership is a milestone in Rollbit’s expansion into the world of football, and it’s clear that the crypto market is here to stay. As the Premier League continues to grow in popularity, it’s likely that we’ll see more collaborations between clubs and crypto companies in the future.
But it’s not all about the benjamins, folks. The partnership between Southampton and Rollbit is also about creating an unforgettable experience for fans. As Greg Baker, chief revenue officer for Southampton, put it, “This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”[^3]
The announcement of the deal was met with a mixed reaction from fans, with some calling the new kit “horrific” and demanding that the club release the “actual home kit.”[^4] However, it’s clear that the partnership between Southampton and Rollbit is a step in the right direction for the club.
The new partnership between Southampton and Rollbit is a significant moment in the club’s return to the top flight.
As the Saints prepare to take on Newcastle United at St James’ Park on August 17, fans will be eagerly anticipating the team’s new look. With a gruelling seven-match pre-season schedule ahead of them, Southampton will need all the support they can get. And with Rollbit on board, it’s likely that the team will be receiving a lot of attention in the coming weeks.
The Premier League is back, and it’s bigger than ever.
As I reflect on the partnership between Southampton and Rollbit, I’m reminded of the power of innovation in sport. As technology continues to evolve, it’s clear that football will be at the forefront of this change. And with partnerships like this, it’s exciting to think about what the future holds for the beautiful game.
The atmosphere at St Mary’s Stadium is always electric, and with Rollbit on board, it’s sure to be even more so.
