The Hidden Dangers of Personal Data: How Online Tracking Affects You
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The Impact of Online Tracking
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Image: Data protection illustration
We often hear about the importance of protecting our personal data, but what does this really mean? When you use websites and apps, you are often asked to accept cookies and other tracking technologies. But what are these technologies, and how do they affect you?
When you use our sites and apps, we use Cookies to: provide our sites and apps to you, authenticate users, apply security measures, and prevent spam and abuse, and measure your use of our sites and apps.
The Use of Cookies and Personal Data
When you click ‘Accept all’, we and our partners, including those who are part of the IAB Transparency & Consent Framework, will also store and/or access information on a device (in other words, use cookies) and use precise geolocation data and other personal data such as IP address and browsing and search data, for personalised advertising and content, advertising and content measurement, and audience research and services development.
Image: Cookies illustration
But what does this mean for you? When you accept cookies and other tracking technologies, you are giving companies permission to collect and use your personal data. This data can be used to create targeted advertisements, measure the effectiveness of advertising campaigns, and even sell to third-party companies.
Managing Your Privacy Settings
If you do not want us and our partners to use cookies and personal data for these additional purposes, click ‘Reject all’. If you would like to customise your choices, click ‘Manage privacy settings’. You can change your choices at any time by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on our sites and apps.
Image: Privacy settings illustration
It is essential to be aware of how your personal data is being used and to take steps to protect it. By managing your privacy settings and being mindful of the tracking technologies you accept, you can help keep your personal data safe.
Conclusion
The use of personal data and tracking technologies is a complex issue, and it is crucial to be aware of the implications. By understanding how your data is being used and taking steps to protect it, you can help keep your personal data safe and secure.
Image: Data protection illustration
