The Premier League’s Financial Muscle: A Dominant Force in European Football

The European football market has witnessed a significant surge in revenue, with the Premier League at the forefront of this growth. According to Deloitte’s Annual Review of Football Finance, the market grew by 16% to €35.3 billion in the 2022/23 season. The “big five” European leagues, including the Premier League, Bundesliga, La Liga, Serie A, and Ligue 1, generated a total revenue of €19.6 billion, a 14% increase from the previous season.

European football’s financial growth

The Premier League’s revenue grew by 11% to top £6 billion for the first time, with aggregate revenue reaching £6.1 billion (US$7.75 billion). This growth can be attributed to various factors, including an increase in matchday revenue and sponsorship deals. However, net debt in the English top flight rose from £2.7 billion to £3.1 billion, largely driven by funding for infrastructure projects.

The Bundesliga and Serie A recorded the largest average percentage growth over the previous season, with a 22% increase in revenue. Bundesliga clubs generated total revenue of €3.8 billion, while Serie A club revenue totalled €2.9 billion.

“The 2022 Fifa World Cup, the lifting of final Covid-19 restrictions, and the fervour of fans engaging with football has led to strong growth in the European football market in 2022/23,” said Tim Bridge, lead partner in Deloitte’s Sports Business Group. However, he warned that European football is at an “inflection point.”

“Football is growing into an ever more globally connected game, and this brings new challenges to maintaining competitive balance, strong governance, and regulation,” he said. “Leaders across the industry must provide a united front in following good governance principles to build a future for European football that fans, players, and partners across leagues can be excited for.”

Women’s football on the rise

England’s success at the 2022 Women’s Euros helped fuel a 50% growth in Women’s Super League clubs’ revenue, which hit £48 million. It is forecast to rise to £68 million in 2024/25.

“Driving a loyal fanbase, habitual viewing, and distinct commercial partnerships was a clear priority for WSL clubs in the 2022/23 season, and the soaring revenue growth achieved demonstrates the strides that have been made,” said Jenny Haskel, knowledge and insight lead in the Deloitte Sports Business Group. “However, we’re still in the foothills of growth in the women’s game.”

The European football market’s growth is a testament to the sport’s enduring popularity and financial muscle. As the industry continues to evolve, it is crucial for leaders to prioritize good governance and regulation to ensure a sustainable future for European football.